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Trillion dollar economists : how economists and their ideas have transformed business /
"A detailed look at how economists shaped the world, and how the legacy continuesTrillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecas...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley and Sons, Inc.,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Title; Copyright; Dedication; Preface; Chapter 1: Introduction: Economists as Innovators; Organization of the Book; My Personal Interest (and Bias); Notes; Chapter 2: An Easy Introduction to Economics; Rationality; Markets; Market Failures; The Macro-Micro Distinction; Economic Growth in the Short and Long Run; The Equity-Efficiency Tradeoff; Innovation and Growth: The Role of Economists; The Bottom Line; Notes; Part I: The Power of Economic Ideas: Direct Use in Business; Chapter 3: The Price Is Right; The Bloomberg Way of Pricing; Auctions; Different Prices for Different Folks.
- The Bottom LineNotes; Chapter 4: Minimizing Costs; Optimization; Learning by Doing; The Bottom Line; Notes; Chapter 5: Beyond Moneyball; A Brief Guide to Regression Analysis; The Business of Forecasting; The Business of Economic Consulting; Data Analytics and Big Data; Econometrics and Sports: Moneyball; Regulatory Moneyball; The Bottom Line; Notes; Chapter 6: Experiments in Economics and Business; Economics in the Lab: Vernon Smith and Experimental Economics; Lab Experiments in Business: Focus Groups; Economic Experiments in the Field: Randomized Controlled Trials.
- Business Experimentation in the FieldInnovation and Entrepreneurship: Experimentation as the Foundation of Growth; The Bottom Line; Notes; Chapter 7: Matchmaker, Matchmaker; A Gentle Introduction to Market Design and Matching Theory; Matchmaking in the Labor Market; Matchmaking and Online Dating; The Bottom Line; Notes; Chapter 8: Economists and Mostly Good Financial Engineering; Not Putting Your Eggs in One Basket: The Rise of Index Investing; Efficient Markets and Their Implications; Behavioral Finance; Valuing Options: Upsides and Downsides; The Bottom Line; Notes.
- Part II: Economist-Inspired Policy Platforms for Private BusinessChapter 9: Planes, Trains, and ... Trucks; Origins of Transportation Regulation; Airline Deregulation; Trucking Deregulation; Railroad Deregulation; Deregulation's Impact: The Transportation Industry; Deregulation as a Business Platform; The Bottom Line; Notes; Chapter 10: Economists and the Oil and Gas Revolution; The Origins and Decline of Price Regulation of Fossil Fuels; The Oil and Gas Supply Revolution; The Energy Revolution as a Platform Technology; The Bottom Line; Notes.
- Chapter 11: Economists and the Telecommunications RevolutionEconomists in a Quick History of Communications; When Natural Monopolies End: The Run-Up to the AT & T Antitrust Case; Competition in Telecommunications: The Benefits of AT & T's Breakup; Economists and Price Cap Regulation; Economists and Spectrum Allocation; The Bottom Line; Notes; Chapter 12: Economists, Financial Policy, and Mostly Good Finance; Economists and Competition in Brokerage Commissions; Economists as Detectives: Accelerating Automated Trading; Economists and the Financial Crisis.