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New developments in online marketing /
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platfor...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York :
Routledge,
2012.
|
| Colección: | Key issues in marketing management.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a New developments in online marketing / |c edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2012. | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Key issues in marketing management | |
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | 0 | |a Online resource; title from PDF cover (ebrary, viewed May 26, 2014). | |
| 505 | 0 | |a 1. Introduction / Stephen Tagg, Alan Stevenson and Tiziano Vescovi -- 2. Applying organisational capability models to assess the maturity of digital-marketing governance / Dave Chaffey -- 3. Social contagion effects in experiential information exchange on bulletin board systems / Lei Huang -- 4. 'New-wave' global firms : Web 2.0 and SME internationalisation / Jim Bell and Sharon Loane -- 5. Why do people read reviews posted on consumer-opinion portals? / Jamie Burton and Marwan Khammash -- 6. Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches / Bernard Cova and Tim White -- 7. Tribal mattering spaces : Social-networking sites, celebrity affiliations, and tribal innovations / Kathy Hamilton and Paul Hewer -- 8. 'It's mine!' : Participation and ownership within virtual co-creation environments / Tracy Harwood and Tony Garry -- 9. Interaction of regional news-media production and consumption through the social space / Finola Kerrigan and Gary Graham -- 10. Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions / Alexander E. Reppel and Isabelle Szmigin -- 11. Effectiveness of online advertising channels : a price-level-dependent analysis / Andrea Spilker-Attig and Malte Brettel -- 12. Practitioner prognostications on the future of online marketing / Michael J. Valos, Michael T. Ewing and Irene H. Powell. | |
| 520 | |a There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information 'pull' rather than 'push', user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour acr. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Tagg, Stephen, |e editor. | |
| 700 | 1 | |a Stevenson, Alan, |e editor. | |
| 700 | 1 | |a Vescovi, Tiziano, |e editor. | |
| 758 | |i has work: |a New Developments in Online Marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYW9jgg3J6TT7TdP73qtgC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t New developments in online marketing |z 9780415628877 |
| 830 | 0 | |a Key issues in marketing management. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1395472 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1395472 | ||
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| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis16598088 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780203722381 | ||
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| 938 | |a YBP Library Services |b YANK |n 11824500 | ||
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