New developments in online marketing /
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platfor...
Clasificación: | Libro Electrónico |
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Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Abingdon, Oxon ; New York :
Routledge,
2012.
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Colección: | Key issues in marketing management.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information 'pull' rather than 'push', user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour acr. |
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Descripción Física: | 1 online resource : illustrations |
Bibliografía: | Includes bibliographical references at the end of each chapters and index. |
ISBN: | 9781135743529 1135743525 9780203722381 0203722388 |