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New developments in online marketing /

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platfor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tagg, Stephen (Editor ), Stevenson, Alan (Editor ), Vescovi, Tiziano (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York : Routledge, 2012.
Colección:Key issues in marketing management.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information 'pull' rather than 'push', user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour acr.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references at the end of each chapters and index.
ISBN:9781135743529
1135743525
9780203722381
0203722388