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The marketing performance blueprint : strategies and technologies to build and measure business success /
This is a guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, it focuses on the processes, technologies, and strategies that are redefining the marketing environment. You will learn how to build...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley.,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is a guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, it focuses on the processes, technologies, and strategies that are redefining the marketing environment. You will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Topics include: aligning marketing talent, technology, and strategy to reach performance goals; driving digital marketing transformation within your organization; recruiting, training and retaining a modern marketing team; propelling growth through digital-savvy marketing agency partners; adapting more quickly to marketing technology advancements; creating connected customer experiences; turning marketing data into intelligence, and intelligence into action; devising integrated marketing strategies that deliver real business results. -- |
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| Descripción Física: | 1 online resource (xxi, 229 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118883587 1118883586 9781118883570 1118883578 |