Breakthrough Branding : Positioning Your Library to Survive and Thrive.

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Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walters, Suzanne
Otros Autores: Jackson, Kent
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2014.
Temas:
Libraries > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
Descripción Física:1 online resource (218 pages)
ISBN:9781555707668
1555707661

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