Employer brand management : practical lessons from the world's leading employers /

"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mosley, Richard, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, [2014]
Temas:
Personnel management.
Employees > Recruiting.
Corporate culture.
Corporate image.
Branding (Marketing)
Personnel > Direction.
Personnel > Recrutement.
Culture organisationnelle.
Entreprises > Image.
Stratégie de marque.
corporate image.
branding.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
Corporate culture
Corporate image
Employees > Recruiting
Personnel management
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