Cargando…
Viral marketing and social networks /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2014.
|
| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn881184335 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 140609s2014 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d S4S |d COO |d OCLCQ |d OCLCO |d DEBSZ |d OCLCF |d OCLCQ |d YDX |d CREDO |d OCLCQ |d MERUC |d INT |d STF |d LOA |d ZCU |d ICG |d OCLCQ |d TKN |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d DXU |d OCLCL |d OCLCQ | ||
| 019 | |a 981961569 | ||
| 020 | |a 9781606498132 | ||
| 020 | |a 1606498134 | ||
| 020 | |a 1606498126 |q (Trade Paper) | ||
| 020 | |a 9781606498125 |q (Trade Paper) | ||
| 020 | |z 9781606498125 | ||
| 024 | 3 | |a 9781606498125 | |
| 029 | 1 | |a DEBSZ |b 446053325 | |
| 035 | |a (OCoLC)881184335 |z (OCoLC)981961569 | ||
| 037 | |a CL0500000441 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 | |
| 082 | 0 | 4 | |a 658.872 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Petrescu, Maria. | |
| 245 | 1 | 0 | |a Viral marketing and social networks / |c Maria Petrescu. |
| 260 | |a New York : |b Business Expert Press, |c 2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed June 03, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Annotation |b In 1994, Rust and Oliver were predicting the death of traditional, outbound advertising stating that, by the year 2010, new media and the new marketing will be the dominant paradigm. While traditional advertising is still up and running, the second part of the prophecy is not far from the truth. Viral marketing is a significant part of the new marketing dominant paradigm, with viral advertising spreading in the new media and even in traditional media. Given the significant importance of viral marketing in the modern business era and the evolution of new media and marketing, this book will offer an in-depth look at viral marketing not only from theoretical point of view, but also from a more fun, practical perspective. We begin with a short overview of the history and evolution of the viral marketing term. As well, differences between connected terms, such as marketing buzz, will be explored. The book will discuss the viral marketing toolkit and explore the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, will be discussed in detail and examples of various companies viral campaigns will be described. The discussion will also focus on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students and professors in business and communication schools as well as marketing practitioners. | |
| 505 | 0 | |a 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Social networks. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 7 | |a Social networks |2 fast | |
| 650 | 7 | |a Viral marketing |2 fast | |
| 653 | |a word-of-mouse | ||
| 653 | |a word-of-mouth | ||
| 653 | |a viral marketing | ||
| 653 | |a viral advertising | ||
| 653 | |a user generated content | ||
| 653 | |a social network | ||
| 653 | |a social media | ||
| 653 | |a message seeding | ||
| 653 | |a advertising appeals | ||
| 653 | |a buzz marketing | ||
| 653 | |a market mavens | ||
| 758 | |i has work: |a Viral marketing and social networks (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGkKD8qy4YWpBw9kxCtk6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Petrescu, Maria. |t Viral marketing and social networks. |d New York : Business Expert Press, 2014 |z 1606498126 |z 9781606498125 |w (OCoLC)876001052 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1684366 |z Texto completo |
| 938 | |a Credo Reference |b CRED |n 9781786843500 | ||
| 938 | |a YBP Library Services |b YANK |n 12584973 | ||
| 994 | |a 92 |b IZTAP | ||