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Measuring the Networked Nonprofit : Using Data to Change the World.
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funder...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Measuring the Networked Nonprofit: Using Data to Change the World; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface: The Queen of Nonprofits Meets the Goddess of Measurement; How This Book Helps Nonprofits Become More Successful; Why all Nonprofits Need to Embrace Measurement; Measurement is nothing to Fear; Fear of Consequences; Fear of Setting Measurable Objectives; Fear of the Data Dump; Fear That Measurement Is Too Much Work or Too Expensive; Measurement is the Secret Sauce; We Provide the Recipe; Acknowledgments; The Authors; Part One: Introduction of Concepts.
- One: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing SuccessThe Keys to Nonprofit Success: Networking and Measurement; Momsrising: A Superstar of Networked Nonprofits Knows the Joys of Measurement; Theme 1: ""Likes"" on Facebook Is Not a Victory-Social Change Is; Theme 2: Measurement Helps Nonprofits Understand and Improve Their Social Networks; Theme 3: Measurement Means Data for Decisions, Not for Data's Sake; Theme 4: Measurement Makes You Plan for Success; Theme 5: Good Measurement Is Good Governance; Theme 6: Data Without Insight Is Just Trivia.
- Theme 7: Measuring Failure Is Part of the Path to SuccessTheme 8: Incremental Success Is Not Failure; Theme 9: Measurement Is Valuable at Every Level of Functioning; Conclusion; Two: The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success; What is a Networked Nonprofit?; Seven Vital Characteristics of Networked Nonprofits; How Momsrising Generated 100,000 Letters to Congress; Becoming a Networked Nonprofit: The Crawl, Walk, Run, Fly Model; Crawl; Walk; Run; Fly; Conclusion; Part Two: Basic Measurement Principles, How-Tos, and Best Practices.
- Three: Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach YouData Informed, Not Data Driven; ""Data Informed"" Means More than KPIs and Measurement; Creating Dosomething.Org'S Data-Informed Culture; It Starts at the Top; Don't Just Count; Understand Why; Don't Be a Slave to Data; Think; Fail Fest and Pink Boas: Don't Be Afraid to Fail; Spend More Time Thinking About the Data, Less on Collecting It; Tear Down Those Silos; Make It Personal, and Make It Relevant; Even the Smallest Victory Is a Win.
- The Stages of Becoming Data Informed: Crawl, Walk, Run, FlyCrawl; Walk; Run; Fly; Becoming Data Informed: Change is Easy with Baby Steps; Begin at the End: Discuss and Identify Results; Become a Curator of Metrics; Use Experiments to Make the Case to Evolve; Conclusion; Four: Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement; Measurement Makes your Organization Powerful; Katie Paine'S Seven Basic Measurement Steps Remixed for Networked Nonprofits; Step 1: Define Your Goals; Step 2: Define Your Audiences.
- Step 3: Define Your Benchmarks.