Measuring the Networked Nonprofit : Using Data to Change the World.

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funder...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kanter, Beth
Otros Autores: Paine, Katie Delahaye
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2012.
Temas:
Nonprofit organizations.
Social networks.
Organizations, Nonprofit
Social Support
Associations sans but lucratif.
Réseaux sociaux.
nonprofit organizations.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Nonprofit organizations
Social networks
Acceso en línea:Texto completo
Descripción
Sumario:The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision maki.
Descripción Física:1 online resource (334 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781118225417
1118225414

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