Social marketing in India /

Mostrar otras versiones (1)

This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behavi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Deshpande, Sameer (Autor), Lee, Nancy R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : SAGE, 2013.
Temas:
Social marketing > India.
Marketing social > Inde.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
SOCIAL SCIENCE > Human Services.
Social marketing
India
Acceso en línea:Texto completo
Descripción
Sumario:This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus.
Descripción Física:1 online resource (xiii, 424 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9788132118671
8132118677

Ejemplares similares