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Platform Ecosystems : Aligning Architecture, Governance, and Strategy.
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of arc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier Science,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Platform Ecosystems: Aligning Architecture, Governance, and Strategy; Copyright; Dedication; Brief Contents; Contents; Preview of this books message; How this book is organized; Assumptions about you; What this book is not about; Supplemental Materials; Part I: The Rise of Platforms; Chapter 1: The Rise of Platform Ecosystems; 1.1. The war of ecosystems; 1.2. Platform ecosystems; 1.2.1. Elements of a software platform ecosystem; 1.2.2. What a platform is not; 1.3. Drivers of the migration toward platforms; 1.3.1. Driver #1: Deepening specialization; 1.3.1.1. Consequences.
- 1.3.2. Driver #2: Packetization1.3.2.1. Consequences; 1.3.3. Driver #3: Software embedding; 1.3.3.1. Consequences; 1.3.4. Driver #4: The internet of things; 1.3.4.1. Consequences; 1.3.5. Driver #5: Ubiquity; 1.3.5.1. Consequences; 1.3.6. The perfect storm; 1.4. Lessons learned; Chapter 2: Core Concepts and Principles; 2.1. Introduction; 2.2. Core concepts; 2.2.1. The platform lifecycle; 2.2.1.1. Emergence of a dominant design; 2.2.1.2. S-curves and leapfrogging; 2.2.1.3. The technology diffusion curve on the end-user side; 2.2.2. Multisidedness; 2.2.3. Network effects; 2.2.4. Multihoming.
- 2.2.5. Tipping2.2.6. Lock-in; 2.2.7. Competitive durability; 2.2.8. Envelopment; 2.2.9. Architecture; 2.2.10. Governance; 2.3. Guiding principles; 2.3.1. The Red Queen effect; 2.3.2. The chicken-or-egg problem; 2.3.3. The penguin problem; 2.3.4. Emergence; 2.3.5. The seesaw problem; 2.3.6. The Humpty Dumpty problem; 2.3.7. The mirroring principle; 2.3.8. Coevolution; 2.3.9. The Goldilocks rule; 2.4. Lessons learned; Chapter 3: Why Platform Businesses Are Unlike Product or Service Businesses; 3.1. Introduction; 3.1.1. Market potential differences; 3.1.2. Structural differences.
- 3.1.3. Management style differences3.2. Why platforms need a different mindset; 3.3. How products and services can evolve into platforms; 3.3.1. The four lenses for spotting platform opportunities; 3.4. Lessons learned; Chapter 4: The Value Proposition of Platforms; 4.1. Platform owners; 4.1.1. Massively distributed innovation; 4.1.2. Risk transfer; 4.1.3. Capturing the long-tail; 4.1.4. Competitive sustainability; 4.2. App developers; 4.2.1. Technological foundations; 4.2.2. Market access; 4.3. End-Users; 4.3.1. Mix-and-match customization; 4.3.2. Faster innovation and network benefits.
- 4.3.3. Competition among rivals4.3.4. Lower search and transaction costs; 4.4. Lessons learned; Part II: Architecture and Governance; Chapter 5: Platform Architecture; 5.1. How unemployed hairdressers became Frances mathematical champions; 5.2. Complexity: the Achilles heel of platforms; 5.2.1. Two types of complexity; 5.2.1.1. How complexity amplifies innovation risk in platforms; 5.3. The two functions of ecosystem architecture; 5.3.1. Partitioning; 5.3.2. Systems integration; 5.4. Ecosystem architecture; 5.4.1. App microarchitecture; 5.4.1.1. The four functional elements inside an app.
- 5.4.1.2. Unique properties of platform-based app functional partitioning.