Corporate marketing : contemplating corporate branding, marketing and communications in the 21st century /

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Balmer, John M. T. (Editor ), Illia, Laura (Editor ), González del Valle Brena, Almudena (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Taylor and Francis, 2013.
Colección:Routledge interpretive marketing research series.
Temas:
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Stock companies.
Entreprises > Image.
Culture organisationnelle.
Communication dans les organisations.
Stratégie de marque.
Sociétés.
corporate image.
branding.
corporations.
Stock companies
Communication in organizations
Corporate culture
Corporate image
Corporations
Acceso en línea:Texto completo
Descripción
Sumario:Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (177 pages)
Bibliografía:References.
ISBN:9781135100612
1135100616
Acceso:Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.

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