The social executive : how to master social media and why it's good for business /
Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media i...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Milton, Queensland :
Wiley,
2014.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Gargantuan and growing : the digital economy
- Six damaging myths about social media
- Mindshift : from 'so what' to 'social'
- The high cost of social executive absenteeism
- Double jeopardy : why you can't not be there
- Professional development at the digital frontier
- Why you must own your digital and social media assets
- Set the bar : social media benchmarks
- Twitter : the global brain index
- Lock in LinkedIn : a new, global business lunch
- SlideShare : it's a pump class for PowerPoint
- Google Plus : your social rolodex
- Facebook : your new lounge
- Executive Ecosystem : curate, automate, bring it together.