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Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition.
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 140330s2013 xx o 000 0 eng | ||
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| 020 | |a 9781135185664 | ||
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| 082 | 0 | 4 | |a 658.8/02 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Weinstein, Art. | |
| 245 | 1 | 0 | |a Handbook of Market Segmentation : |b Strategic Targeting for Business and Technology Firms, Third Edition. |
| 250 | |a 3rd ed. | ||
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (211 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half Title; Title Page; Copyright Page; Table of Contents; Foreword; Acknowledgments; Introduction; Conclusions About the Witness Stand; How to Use This Book; Chapter 1. How the Court System Works; Types of Courts and Rules of Evidence; Types of Witnesses; American Jurisprudence Proof of Facts; Depositions; The Affidavit; Discovery; Legal Definitions; The Court System and Definitions: Summary; Chapter 2. The Biopsychosocial Assessment As Expertise; Relearning the Biopsychosocial Assessment; Definition of the Biopsychosocial Assessment. | |
| 505 | 8 | |a Qualifying As an Expert in Conducting Biopsychosocial AssessmentsDirect Examination Questions; Cross-Examination Questions; Case Example and Testimony Using the Biopsychosocial Assessment; Direct Examination Questions; Direct Testimony from Interviews Only; Cross-Examination Testimony from Interviews Only; Biopsychosocial Assessment Questionnaires; The Biopsychosocial Assessment: Summary; Chapter 3. Working with the Lawyer on Your Case; Example of Testimony Without Reference to the Client; Working with the Lawyer on Your Case: Summary; Chapter 4. Investigators and Investigations. | |
| 505 | 8 | |a Checklist for InvestigationsAsking for an Investigator; Investigators and Investigations: Summary; Chapter 5. Interviews; Sample Interview with a Mother; Sample Interview with Military Personnel; Interviews: Summary; Chapter 6. Records; Sample of Direct Testimony from Records; Sample of Cross-Examination on the Records; Sample of Direct Testimony in a Sexual Abuse Case; Records: Summary; Chapter 7. Interviewing Other Experts; Example of Testimony Regarding Other Experts; Interviewing Other Experts: Summary; Chapter 8. Research and Other Publications; Case Example 1. | |
| 505 | 8 | |a Sample of Testimony Regarding Publication of Civil SuitCase Example 2; Sample of Testimony Using Literature on Sexual Trauma; Research and Other Publications: Summary; Chapter 9. Visual Aids; Examples of Visual Aids; Example of Testimony Using Visual Aids; Visual Aids: Summary; Chapter 10. Preparation of Testimony; Themes, Conclusions, and Sources; Tell the Attorney About Your Opinions; Preparing Direct and Cross-Examination; Preparation of Testimony: Summary; Chapter 11. Qualifying As an Expert; Sample of Qualifying Questions for the Clinical Social Work Expert. | |
| 505 | 8 | |a Qualifying As an Expert: SummaryChapter 12. Direct Testimony; Laying the Foundation; Addressing the Court; Direct Testimony: Summary; Chapter 13. Cross-Examination; The Most Commonly Asked Questions on Cross-Examination; Examples of Cross-Examination Questions; Cross-Examination: Summary; Chapter 14. Courtroom Demeanor; Appendix. Tips for Testifying in Court; Talk to the Attorney About the Case; Preparation; On the Witness Stand; Bibliography; Index. | |
| 520 | |a Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Psychographics. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Psychographie. | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Psychographics |2 fast | |
| 758 | |i has work: |a Handbook of market segmentation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDCqJDPxbT9tkrcYdQgJC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Weinstein, Art. |t Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition. |d Hoboken : Taylor and Francis, ©2013 |z 9780789021564 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=244211 |z Texto completo |
| 938 | |a 123Library |b 123L |n 113524 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL244211 | ||
| 994 | |a 92 |b IZTAP | ||