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Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition.

Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinstein, Art
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph.
Descripción Física:1 online resource (211 pages)
ISBN:9781135185664
1135185662
9780203862483
0203862481