Right-time experiences : driving revenue with mobile and big data /

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"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lopez, Maribel, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
Temas:
Information technology > Management.
Technological innovations > Management.
Big data > Economic aspects.
Strategic planning.
Technologie de l'information > Gestion.
Innovations > Gestion.
Données volumineuses > Aspect économique.
Planification stratégique.
BUSINESS & ECONOMICS > General.
Information technology > Management
Strategic planning
Technological innovations > Management
Acceso en línea:Texto completo
Texto completo
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Right-time experiences : driving revenue with mobile and big data /
por Lopez, Maribel, 1968-
Publicado 2014
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
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