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Developing successful marketing strategies /
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2014.
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| Edición: | First edition. |
| Colección: | Marketing strategy collection.
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| Temas: | |
| Acceso en línea: | Texto completo |