Messaging for engineering : from research to action /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: National Academy of Engineering. Committee on Public Understanding of Engineering Messages
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, District of Columbia : National Academies Press, [2013]
Temas:
Communication in engineering.
Engineering > Social aspects > United States.
Engineers > Public relations > United States.
Communication en ingénierie.
Ingénierie > Aspect social > États-Unis.
Ingénieurs > Relations publiques > États-Unis.
TECHNOLOGY & ENGINEERING > Engineering (General)
TECHNOLOGY & ENGINEERING > Reference.
Communication in engineering
Engineering > Social aspects
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • The Value of Public Understanding of Engineering
  • Changing the Conversation
  • The Challenges of Rebranding
  • Changing the Conversation : From Research to Action
  • Outline of This Report
  • Audiences for This Report
  • 2. What Has Been Accomplished?
  • Messaging Based On Changing the Conversation
  • Messaging in the Spirit of Changing the Conversation
  • Creation of New Tools and Resources
  • 3. Call to Action
  • The Basics
  • Sector-Specific Actions
  • Other Opportunities
  • Conclusion
  • Appendix A: Biographies of Committee Members
  • Appendix B: Workshop Agenda
  • Appendix C: List of Participants.

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