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049 |a UAMI 
245 0 0 |a Messaging for engineering :  |b from research to action /  |c Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies. 
264 1 |a Washington, District of Columbia :  |b National Academies Press,  |c [2013] 
264 4 |c ©2013 
300 |a 1 online resource (96 pages) :  |b illustrations (chiefly color) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface 
504 |a Includes bibliographical references. 
505 0 |a 1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Communication in engineering. 
650 0 |a Engineering  |x Social aspects  |z United States. 
650 0 |a Engineers  |x Public relations  |z United States. 
650 6 |a Communication en ingénierie. 
650 6 |a Ingénierie  |x Aspect social  |z États-Unis. 
650 6 |a Ingénieurs  |x Relations publiques  |z États-Unis. 
650 7 |a TECHNOLOGY & ENGINEERING  |x Engineering (General)  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Reference.  |2 bisacsh 
650 7 |a Communication in engineering  |2 fast 
650 7 |a Engineering  |x Social aspects  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
710 2 |a National Academy of Engineering.  |b Committee on Implementing Engineering Messages,  |e issuing body. 
710 2 |a National Academy of Engineering,  |e issuing body. 
710 2 |a National Academy of Engineering.  |b Committee on Public Understanding of Engineering Messages.  |t Changing the conversation. 
758 |i has work:  |a Messaging for Engineering: From Research to Action (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCYb7yrGFchXPxQPQJ9TJXd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Messaging for engineering : from research to action.  |d Washington, District of Columbia : National Academies Press, [2013]  |h xii, 82 pages ; 23 cm  |z 9780309261807  |w (DLC) 10863951 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3379292  |z Texto completo 
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