The handbook of market intelligence : understand, compete and grow in global markets /

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"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hedin, Hans
Otros Autores: Hirvensalo, Irmeli, Vaarnas, Markko
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2014.
Edición:2nd edition.
Temas:
Business intelligence.
Marketing research.
Business intelligence > Case studies.
Marketing research > Case studies.
Marketing > Recherche.
Marketing > Recherche > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business intelligence
Marketing research
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118923610
1118923618
9781118923603
111892360X
9781119208082
1119208084

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