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Survival Math for Marketers.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the too...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weiglin, Peter C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2002.
Temas:
Acceso en línea:Texto completo

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