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Survival Math for Marketers.
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the too...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Weiglin, Peter C. | |
| 245 | 1 | 0 | |a Survival Math for Marketers. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2002. | ||
| 300 | |a 1 online resource (145 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Chapter 1 -- Your Credibility; Chapter 2 -- Figures Never Lie, but Liars Figure; Chapter 3 -- Making a (Financial) Statement; Chapter 4 -- Organizations, Measurement, and Standards; Chapter 5 -- An Economics Excursion; Chapter 6 -- Pricing and Profitability; Chapter 7 -- Costs and Profitability; Chapter 8 -- Strategy: Breakeven and Profitability; Chapter 9 -- Cash; Chapter 10 -- Budgets; Chapter 11 -- Just Look at the Sadistics -- Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author. | |
| 520 | |a This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Mathematics. | |
| 650 | 6 | |a Marketing |x Mathématiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Mathematics |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Wiskunde. |2 gtt |
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| 776 | 0 | 8 | |i Print version: |a Weiglin, Peter C. |t Survival Math for Marketers. |d Thousand Oaks : SAGE Publications, ©2002 |z 9780761916321 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1684522 |z Texto completo |
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