Entrepreneurial strategic management /

This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blawatt, Ken R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2014.
Colección:Business management collection.
Temas:
New business enterprises > Planning.
Entrepreneurship.
Strategic planning.
Nouvelles entreprises > Planification.
Entrepreneuriat.
Planification stratégique.
entrepreneurs.
Entrepreneurship
New business enterprises > Planning
Strategic planning
corporate culture
employee engagement
entrepreneurial employees
entrepreneurial management
entrepreneurial mindset
innovation
marconomics
organic organization
performance expectation
price-cost leadership
strategic management
value perception
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1. Where are you now?
  • 1. Introduction to entrepreneurial strategic management
  • 2. Foundation for the entrepreneurial model
  • Part 2. Where do you want to go?
  • 3. Business conditions: the way ahead
  • 4. The ever changing customer and strategic planning
  • 5. Creating strategies in the innovation quad
  • 6. Product line strategies
  • 7. Brand strategies
  • 8. Cost-price leadership quad
  • Part 3. How will you get there?
  • 9. Strategic management in four quads and resources
  • 10. Putting the entrepreneur into the strategy: the people in your organization
  • Notes
  • References
  • Index.

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