The discourse of online consumer reviews /

"The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discours...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vasquez, Camilla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Bloomsbury, 2014.
Colección:Bloomsbury discourse series.
Temas:
Consumer behavior.
Electronic discussion groups.
Consommateurs > Comportement.
Forums de discussion en ligne.
electronic mailing lists.
Semantics, discourse analysis, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Electronic discussion groups
Diskursanalyse
Neue Medien
Discourse analysis > Electronic discourse.
Electronic communication.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgements
  • An introduction to online reviews
  • Evaluation and stance in describing experience
  • The discursive construction of reviewer identities
  • Interacting with others, and with other texts : involvement and intertextuality
  • Digital narratives of personal experience : narrative structures and dimensions
  • Summary and conclusion
  • References
  • Index.

Ejemplares similares