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The discourse of online consumer reviews /

"The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discours...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vasquez, Camilla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Bloomsbury, 2014.
Colección:Bloomsbury discourse series.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Vasquez, Camilla. 
245 1 4 |a The discourse of online consumer reviews /  |c Camilla Vasquez. 
264 1 |a New York :  |b Bloomsbury,  |c 2014. 
300 |a 1 online resource 
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490 1 |a Bloomsbury discourse 
504 |a Includes bibliographical references and index. 
505 0 |a Acknowledgements -- An introduction to online reviews -- Evaluation and stance in describing experience -- The discursive construction of reviewer identities -- Interacting with others, and with other texts : involvement and intertextuality -- Digital narratives of personal experience : narrative structures and dimensions -- Summary and conclusion -- References -- Index. 
588 0 |a Print version record. 
520 |a "The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products."--Bloomsbury Publishing 
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650 0 |a Consumer behavior. 
650 0 |a Electronic discussion groups. 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Forums de discussion en ligne. 
650 7 |a electronic mailing lists.  |2 aat 
650 7 |a Semantics, discourse analysis, etc.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Electronic discussion groups  |2 fast 
650 7 |a Diskursanalyse  |2 gnd 
650 7 |a Neue Medien  |2 gnd 
650 7 |a Discourse analysis  |x Electronic discourse.  |2 idszbzes 
650 7 |a Consumer behavior.  |2 idszbzes 
650 7 |a Electronic communication.  |2 idszbzes 
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