Connected by Design : Seven Principles of Business Transformation Through Functional Integration.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wacksman, Barry
Otros Autores: Stutzman, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Strategic planning.
Management.
Marketing.
Planification stratégique.
Gestion.
management.
marketing.
BUSINESS & ECONOMICS > Strategic Planning.
Management
Marketing
Strategic planning
Acceso en línea:Texto completo
Descripción
Sumario:In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies-including Amazon, Apple and Google-have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engageme.
Descripción Física:1 online resource (251 pages)
ISBN:9781118907207
1118907205

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