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The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities /
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform the...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Publishing Ltd,
2014.
©2014 |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
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| Descripción Física: | 1 online resource (217 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781472426963 1472426967 9781472426970 1472426975 1351884603 9781351884600 |