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Marketing Trends for Organic Food in the 21st Century.
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
World Scientific Publishing Company,
2004.
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| Colección: | Series on computers and operations research.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface ; Market Outlooks ; Producers' Attitude ; Consumer Behaviour ; Distribution Networks ; Potential Marketing ; The Marketing Mix ; Challenges ; Outline of the Book ; The Market for Organic Products.
- Predicting Developments in Organic EU Markets
- Are the Competitive Patterns in the Danish Case Useful? 1 Organics in Denmark from 1987 to 2002 ; 2 Understanding the Market(s) ; 3 Implications of the Danish Experience for Other Organic Markets in the EU.
- The Market and Welfare Effects of the New National Organic Program 1 Introduction ; 2 Market Conditions ; 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP ; 4 Consumption Decisions and Welfare under the NOP ; 5 Concluding Remarks.
- Demand for Organically Produced Fruits and Vegetables in Northern Greece 1 Introduction ; 2 Theoretical Background ; 3 Methodology ; 4 Results ; 5 Summary and Conclusions ; Trends in the Marketing of Organic Grains and Oilseeds in the U.S. ; 1 Introduction.
- 2 Organic and Conventional Grain and Oilseed Markets in the US 3 Modeling the Interaction of Organic and Conventional Markets ; 4 Marketing Margins and Price Premium of Organic Products ; 5 Final Remarks.