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Marketing Trends for Organic Food in the 21st Century.
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
World Scientific Publishing Company,
2004.
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| Colección: | Series on computers and operations research.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the. |
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| Descripción Física: | 1 online resource (360 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9789812796622 9812796622 1281956015 9781281956019 9786611956011 6611956018 |