Internet, phone, mail, and mixed-mode surveys : the tailored design method /

"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thorough...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Dillman, Don A., 1941- (Autor), Smyth, Jolene D. (Autor), Christian, Leah Melani (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2014]
Edición:Fourth edition.
Temas:
Atarazanas > Valencia
Social surveys.
Questionnaires.
Statistics > Methodology.
Data Collection
Surveys and Questionnaires
Data Collection > methods
Enquêtes sociales.
Statistique > Méthodologie.
questionnaires.
SOCIAL SCIENCE > Research.
Questionnaires
Social surveys
E-Mail
Schriftliche Umfrage
Umfrage
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sample surveys in our electronic world
  • Reducing people's reluctance to respond to surveys
  • Covering the population and selecting who to survey
  • The fundamentals of writing questions Issues to consider when starting to craft survey questions
  • How to write open and closed ended questions
  • Aural versus visual design of questions and questionnaires
  • Ordering questions and testing for question order effects
  • Telephone questionnaires and implementation
  • Web questionnaires and implementation
  • Mail questionnaires and implementation
  • Mixed-mode questionnaires and survey implementation
  • Responding to societal change and preparing for what lies ahead.

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