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Mobile telecommunication customer loyalty in Nigeria : determining factors /
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing cost...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg, Germany :
Diplomica Verlag,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bello, Olayiwola, |e author. | |
| 245 | 1 | 0 | |a Mobile telecommunication customer loyalty in Nigeria : |b determining factors / |c Olayiwola Bello. |
| 264 | 1 | |a Hamburg, Germany : |b Diplomica Verlag, |c 2013. | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (71 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF cover (ebrary, viewed April 4, 2014). | |
| 505 | 0 | |a Mobile Telecommunication Customer Loyalty in Nigeria; ACKNOWLEDGEMENT; TABLE OF CONTENT; LIST OF TABLES; LIST OF FIGURES; ABSTRACT; CHAPTER ONE; 1.1 Background; 1.2 The Characteristics of Nigerian Mobile Telecom Market; 1.2.1 The Current situation of Nigerian Mobile Telecom Industry; 1.3 Statement of the Problem; 1.4 Research Questions; 1.5 Objectives; 1.6 Justification; 1.7 Scope and Delimitation; CHAPTER TWO; 2.1 Conceptual Framework; 2.1.1 Customer Loyalty; 2.1.2 The Antecedents of Customer Loyalty; 2.1.3 Customer Loyalty: Does it Really Work?; 2.1.4 New Trend of Customer Loyalty. | |
| 505 | 8 | |a 2.2 Customer satisfaction2.2.1 The Definition of Customer Satisfaction; 2.2.2 The Definition of Perceived Quality of Products and Service; 2.2.3 Customer Loyalty and Perceived Quality; 2.2.4 The Definition of Perceived Customer Value; 2.2.5 Customer Loyalty and Customer Perceived Value; 2.2.6 The Triad Relationship between Perceived Quality, Perceived Value and Customer Satisfaction, Customer Loyalty; 2.3 Switching cost; 2.3.1 Definition and Typology; 2.3.2 Switching Cost and Customer Loyalty; 2.4 Corporate Image; 2.4.1 The definition of corporate image. | |
| 505 | 8 | |a 2.4.2 Corporate Image and Customer Loyalty2.5 Theoretical Framework; CHAPTER THREE; 3.1 Study Area; 3.2 Method of Investigation; 3.3 Sampling Procedures; 3.4 Measurement of Variables; 3.5 Research Instrument; 3.6 Validation of Research Instrument and Testing; 3.7 Method of Data Analysis; CHAPTER FOUR; 4.1 Response Rate; 4.2 Respondents' Characteristics and Classification; 4.3 Presentation and Analysis of Data According to ResearchObjectives; 4.3.1 Factors that specifically affect the loyalty of mobile telecom users. | |
| 505 | 8 | |a 4.3.2 Influence of Gender, Age and Mobile Phone use Duration on Loyalty Variables4.3.3 Performance of the telecom service providers against the identified factors.; 4.3.4 How service providers can better enhance the loyalty of their customers; CHAPTER FIVE; 5.1 Summary; 5.2 Conclusion; 6.2 Recommendation; BIBLIOGRAPHY; APPENDIX 1. | |
| 520 | |a With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers tran. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer loyalty |z Nigeria. | |
| 650 | 0 | |a Consumer satisfaction |z Nigeria. | |
| 650 | 6 | |a Consommateurs |x Fidélité |z Nigeria. | |
| 650 | 6 | |a Consommateurs |x Satisfaction |z Nigeria. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 651 | 7 | |a Nigeria |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcWvf9xXVHQKFTDpVGCQq | |
| 758 | |i has work: |a Mobile telecommunication customer loyalty in Nigeria (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxTgxJpdQ4BKRhr3MxTDy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bello, Olayiwola. |t Mobile telecommunication customer loyalty in Nigeria : determining factors. |d Hamburg, Germany : Diplomica Verlag, ©2013 |h 72 pages |z 9783842884731 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1594176 |z Texto completo |
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