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Mobile telecommunication customer loyalty in Nigeria : determining factors /
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing cost...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg, Germany :
Diplomica Verlag,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers tran. |
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| Descripción Física: | 1 online resource (71 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783842834736 384283473X |