The digital marketer : ten new skills you must learn to stay relevant and customer-centric /

Praise for The Digital Marketer "The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, 'Standing still is extraordinarily risky.' But taking action just to take action is no solution. With so many options at hand, it's important to think stra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Larry
Otros Autores: Henderson, Lisa Leslie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
©2014
Temas:
Marketing.
Marketing research.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing research
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Praise for The Digital Marketer "The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, 'Standing still is extraordinarily risky.' But taking action just to take action is no solution. With so many options at hand, it's important to think strategically. This book can help marketing professionals see what new tools are out there, what's working for others, and what might work for them."--Reid Hoffman, cofounder and chairman of LinkedIn, and coauthor of the #1 New York Times bestseller The Start-up of You "On the
Notas:Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.
Descripción Física:1 online resource (370 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781118760970
1118760972
9781118760819
1118760816
9781306684897
1306684897

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