Poles apart : challenges for business in the digital age /

The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baucherel, Kate
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Luton : Andrews UK, 2014.
Temas:
Business.
Internet marketing.
Web usage mining.
Affaires.
Marketing sur Internet.
Analyse du comportement des internautes.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business
Internet marketing
Web usage mining
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Front Matter; Title Page; Publisher Information; Introduction; Poles Apart; The Digital Challenge; Penguin or Polar Bear?; Social Engagement vs Corporate Experience: The SE/CE Curve; Risks and Rewards; Trials and Tribulations: Legal Risks Online; Keeping your Website Legal; Connected and Protected: Staying Safe Online; The Communication Revolution; Building Digital Skills; It's Time to Shine Online!; Back Matter; Acknowledgements; About the Author.

Ejemplares similares