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Poles apart : challenges for business in the digital age /
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Luton :
Andrews UK,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Baucherel, Kate. | |
| 245 | 1 | 0 | |a Poles apart : |b challenges for business in the digital age / |c Kate Baucherel. |
| 260 | |a Luton : |b Andrews UK, |c 2014. | ||
| 300 | |a 1 online resource (76 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Front Matter; Title Page; Publisher Information; Introduction; Poles Apart; The Digital Challenge; Penguin or Polar Bear?; Social Engagement vs Corporate Experience: The SE/CE Curve; Risks and Rewards; Trials and Tribulations: Legal Risks Online; Keeping your Website Legal; Connected and Protected: Staying Safe Online; The Communication Revolution; Building Digital Skills; It's Time to Shine Online!; Back Matter; Acknowledgements; About the Author. | |
| 520 | |a The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes? | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web usage mining. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 758 | |i has work: |a Poles apart (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXyDPtkCHwCjybFg7yVvd3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Baucherel, Kate. |t Poles Apart - Challenges for business in the digital age. |d Luton : Andrews UK, ©2014 |z 9781780925752 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1675011 |z Texto completo |
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