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Analytics and dynamic customer strategy : big profits from big data /

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"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Tanner, John F.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, N.J. : Wiley, 2014.
Temas:	Customer relations. Relationship marketing. Big data. Données volumineuses. Marketing relationnel. BUSINESS & ECONOMICS > Decision-Making & Problem Solving. Big data Customer relations Relationship marketing
Acceso en línea:	Texto completo Texto completo

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