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The social media MBA guide to ROI : how to measure and improve your return on investment /

"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holloman, Christer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781119208310
1119208319
9781118844410
1118844416
9781118898291
111889829X
1306772532
9781306772532
1118844394
9781118844397