Cargando…

Advancing Branding Research : a Qualitative Agenda.

The papers in this ebook provide cutting-edge empirical studies in the domain of qualitative market research, applied to branding research. One aspect of the potential richness of qualitative research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitati...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Melewar, T. C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Group Publishing Limited, 2014.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a22000007a 4500
001 EBOOKCENTRAL_ocn877032127
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |n|||||||||
008 140418s2014 xx o 000 0 eng d
040 |a IDEBK  |b eng  |e pn  |c IDEBK  |d EBLCP  |d E7B  |d OCLCQ  |d YDXCP  |d DEBSZ  |d OCLCQ  |d AU@  |d UKAHL  |d OCLCQ  |d SFB  |d OCLCO  |d OCLCF  |d OCLCO  |d OCLCL 
020 |a 1306583926  |q (ebk) 
020 |a 9781306583923  |q (ebk) 
020 |a 9781784410889 
020 |a 1784410888 
029 1 |a AU@  |b 000052922983 
029 1 |a AU@  |b 000062542094 
029 1 |a DEBSZ  |b 431672903 
035 |a (OCoLC)877032127 
037 |a 589643  |b MIL 
050 4 |a HF5415.1265 
082 0 4 |a 658.8  |a 658.872 
049 |a UAMI 
100 1 |a Melewar, T. C. 
245 1 0 |a Advancing Branding Research :  |b a Qualitative Agenda. 
260 |b Emerald Group Publishing Limited,  |c 2014. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Cover; Editorial advisory and review board; Guest editorial; Brand-building and the elements of success: discoveries using historical analyses; Interpretative narrative process research approach to corporate renaming; Brand meaning gaps and dynamics: theory, research, and practice; Contextualising brand consumption experiences: a multi-modal enabling technique. 
520 |a The papers in this ebook provide cutting-edge empirical studies in the domain of qualitative market research, applied to branding research. One aspect of the potential richness of qualitative research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitative research in branding. The different research methodologies are themselves instructive for future branding research and also also reflect the benefit of using qualitative research to investigate difficult and complex aspects of branding research, which increasingly is inherent in the nature of bra. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Qualitative research  |z England. 
650 0 |a Social sciences  |x Research. 
650 6 |a Sciences sociales  |x Recherche. 
650 6 |a Recherche qualitative  |z Angleterre. 
650 7 |a Qualitative research  |2 fast 
650 7 |a Social sciences  |x Research  |2 fast 
651 7 |a England  |2 fast 
758 |i has work:  |a Advancing branding research (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGM38Dp93ccXCb9MMdkjyd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 9781306583923 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1674956  |z Texto completo 
936 |a BATCHLOAD 
938 |a Askews and Holts Library Services  |b ASKH  |n AH26412409 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL1674956 
938 |a ebrary  |b EBRY  |n ebr10857541 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis28040743 
938 |a YBP Library Services  |b YANK  |n 11773766 
994 |a 92  |b IZTAP