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Service-Dominant Logic.
This ebook, consisting of nine articles, focusing on service-dominant (S-D) logic and physical distribution and logistics, vividly illustrates how S-D logic provides a transcending perspective and integrative framework for the field. These articles help to further broaden the lens and application of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Publishing Limited,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; Guest editorial; Consumer co-creation and the impact on intermediaries; The supply chain management of shopper marketing as viewed through a service ecosystem lens; Value attenuation and retail out-of-stocks; Supply chain services from a service-dominant perspective: a content analysis; Constructing a sustainable service business model; The role of clusters in global maritime value; Service-dominant logic and supply chain management: are we there yet?; From goods to solutions: how does the content of an offering affect network con.guration?