Service-Dominant Logic.
This ebook, consisting of nine articles, focusing on service-dominant (S-D) logic and physical distribution and logistics, vividly illustrates how S-D logic provides a transcending perspective and integrative framework for the field. These articles help to further broaden the lens and application of...
Clasificación: | Libro Electrónico |
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Autor principal: | Lusch, Robert |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Emerald Group Publishing Limited,
2014.
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Temas: | |
Acceso en línea: | Texto completo |
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