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Service-Dominant Logic.

This ebook, consisting of nine articles, focusing on service-dominant (S-D) logic and physical distribution and logistics, vividly illustrates how S-D logic provides a transcending perspective and integrative framework for the field. These articles help to further broaden the lens and application of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lusch, Robert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Group Publishing Limited, 2014.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Cover; Editorial advisory board; Guest editorial; Consumer co-creation and the impact on intermediaries; The supply chain management of shopper marketing as viewed through a service ecosystem lens; Value attenuation and retail out-of-stocks; Supply chain services from a service-dominant perspective: a content analysis; Constructing a sustainable service business model; The role of clusters in global maritime value; Service-dominant logic and supply chain management: are we there yet?; From goods to solutions: how does the content of an offering affect network con.guration? 
520 |a This ebook, consisting of nine articles, focusing on service-dominant (S-D) logic and physical distribution and logistics, vividly illustrates how S-D logic provides a transcending perspective and integrative framework for the field. These articles help to further broaden the lens and application of S-D logic in a manner that expands the frontiers of practice and research. Collectively, these articles, with an S-D lens, indicate physical distribution and logistics are not, or should not be, understood as being about the things and stuff that need to be transported, stored, and handled but rath. 
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