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Greener marketing : a responsible approach to business /
Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to green up its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the c...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield, England :
Greenleaf Publishing,
©1992.
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| Temas: | |
| Acceso en línea: | Texto completo |