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Salesforce.com for dummies /

Your fun and easy introduction to Salesforce.com and its latest tools. The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kao, Liz
Otros Autores: Kaufman, Matt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, Inc., [2014]
Edición:5th edition.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system
  • Keeping track of customer relationships. Managing accounts ; Developing contacts ; Collaborating with Chatter ; Managing activities ; Sending e-mail
  • Driving sales with Sales Cloud. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners
  • Optimizing marketing with Marketing Cloud. Driving demand with campaigns ; Driving sales effectiveness with content management
  • Delighting customers with Service Cloud. Performing fast and accurate support ; Managing your contact center with Service Cloud
  • Measuring overall business performance. Analyzing data with reports ; Seeing the big picture with dashboards
  • Designing the solution with Force.com. fine-tuning the configuration ; Customizing Salesforce with force.com ; Extending beyond CRM with the platform ; Migrating and maintaining your data
  • The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.