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Alcoholism Treatment Marketing : Beyond T.V. Ads and Speeches.
The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; About the Contributors; About the Editor; Preface; Acknowledgements; Introduction; I. Market Behavior and Market Segmentation; A Model of the Alcoholization/Dealcoholization/Maintenance Process; Purpose; Toward a Comprehensive Model; Evolution of Treatment and Prevention; Elements of the Model; The Alcoholization Stage; The Dealcoholization Stage; The Maintenance Stage; General Theories of Alcoholic Behavior; Introduction; Physiological/Biological Theories; Psychodynamic Theories; Trait and Type Theories.
- Learning (Conditioning) TheoriesSociocultural Theories; Excessive Drinking Has Multiple Causes; Implications for Marketers; Market Segmentation of Alcoholics: A Demographic/Psychographic Approach; Introduction: Marketing Strategy and Planning; Market Segmentation; Recognized Consumer/Client Markets; The Direct Organization Markets: Some Industrial Marketing Principles and Recommendations from Clients; Introduction; Market Segmentation; Similarities and Differences Between Primary, Reseller, and Consumer Markets; Organization Buying Process; Organization Usage and Views of ATMs.
- The Referral System: Influencing the InfluencersIntroduction; Personal Reference Groups; Professional Relationships; Social Programs; Marketing Implications; II. Program Development, Implementation, and Evaluation; Alcoholism Treatment Philosophies and Theories: Basis for Service Strategies; Introduction; Models of Alcoholism Treatment; Alcoholism Treatment Techniques; Effectiveness of Treatment; Conclusions and Implications for Marketers; Alcoholism Treatment Facilities: The Retailers; Introduction; Method of Research; Type of Facilities; Classification Based on Location and Length of Stay.
- Classification Based on FundingPrograms and Services Offered; Characteristics of Clients; Geographic Distribution; The (Un)Finished Product: Measurements of Satisfaction and of Recidivism for Former Alcoholism Treatment Clients; Introduction; Measures of Satisfaction
- What is Success?; Characteristics Determining Appropriate Treatment Goals; Does Treatment Work?; Attrition; Relapse; A Preferred Provider Organization (PPO) Case Study for Mental Health and Substance Abuse; Introduction; Background; Program Design; Implementation; Initial Outcomes; Summary; Implementation and Recommendations.
- III. Tools and TechniquesAlcoholism Treatment Demand Estimation; Introduction; Need vs. Demand; Classification of Alcoholism Treatment Assessment Models; Summary; Assessment: Determination of Client Needs and Progress; Introduction; Alcoholism Assessment Model; Summary and Recommendations; Secondary Information and Reference Sources for Alcoholism Treatment Marketers; Introduction
- Types of Information; The Availability of Libraries; Library Organization and Information Sources; Tools and Services for Accessing Information; Organizations; IV. Promotion Needs and Techniques.