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Readercentric writing for digital media : theory and practice /
The vast majority of Internet management comes at the hands of information technologists, information architects, and content managers. This book is specifically designed to place you, the professional writer, in their midst while giving you skills they lack. This book is designed to give you the vo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amityville, New York :
Baywood Publishing Company, Inc.,
[2014]
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| Colección: | Baywood's technical communications series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Why is it so hard to write and evaluate writing on the Internet?
- Anything can be a text
- A tool called genre
- What does it mean to publish?
- Theory behind usability studies
- Proposing a new approach to content evaluation
- Writing persuasion-centric content
- Writing quality-centric content
- Writing user-centric content
- Professional writer in an agile environment
- The future-if there be such.