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Readercentric writing for digital media : theory and practice /
The vast majority of Internet management comes at the hands of information technologists, information architects, and content managers. This book is specifically designed to place you, the professional writer, in their midst while giving you skills they lack. This book is designed to give you the vo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amityville, New York :
Baywood Publishing Company, Inc.,
[2014]
|
| Colección: | Baywood's technical communications series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hailey, David, |d 1943- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjMpr9wwyXhtvhBHYKYRYX | |
| 245 | 1 | 0 | |a Readercentric writing for digital media : |b theory and practice / |c David Hailey. |
| 264 | 1 | |a Amityville, New York : |b Baywood Publishing Company, Inc., |c [2014] | |
| 264 | 4 | |c ©2014 | |
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| 490 | 1 | |a Baywood's technical communications series | |
| 520 | |a The vast majority of Internet management comes at the hands of information technologists, information architects, and content managers. This book is specifically designed to place you, the professional writer, in their midst while giving you skills they lack. This book is designed to give you the vocabulary, theoretical foundation, and professional skills to compete with them at their technological level, giving you an understanding of Internet content (as opposed to structure) well beyond theirs. The book is divided into three sections: why writing is so bad on the Internet, where excellent writing occurs on the Internet, and how to bring your refined writing skills to the Internet. It provides you with a good overview of the problems writers face along with effective solutions to those problems. The book is not a list of recipes. It is a carefully crafted series of arguments that provide you with the theoretical foundation to make strategic decisions and the practical skills to make the decisions happen. With this in mind, this book should be read from beginning to end and never piecemeal. | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 505 | 0 | |a Why is it so hard to write and evaluate writing on the Internet? -- Anything can be a text -- A tool called genre -- What does it mean to publish? -- Theory behind usability studies -- Proposing a new approach to content evaluation -- Writing persuasion-centric content -- Writing quality-centric content -- Writing user-centric content -- Professional writer in an agile environment -- The future-if there be such. | |
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Online authorship. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Technical writing. | |
| 650 | 6 | |a Internet |x Art d'écrire. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Rédaction technique. | |
| 650 | 7 | |a technical writing. |2 aat | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Online authorship |2 fast | |
| 650 | 7 | |a Technical writing |2 fast | |
| 758 | |i has work: |a Readercentric writing for digital media (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGPTJjqyRrVx8VjD4pT8md |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hailey, David, 1943- |t Readercentric writing for digital media. |d Amityville, New York : Baywood Publishing Company, Inc., [2014] |z 9780895038135 |w (DLC) 2013027928 |w (OCoLC)856579486 |
| 830 | 0 | |a Baywood's technical communications series. | |
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