A functional analysis of political television advertisements /

'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Benoit, William L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Lexington Books, 2014.
Temas:
Since 1945
Advertising, Political > United States.
Television in politics > United States.
Political campaigns > United States.
Presidents > United States > Election.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Political campaigns
Politics and government
Presidents > Election
Television in politics
United States > Politics and government > 1945-1989.
United States > Politics and government > 1989-
États-Unis > Politique et gouvernement > 1945-1989.
États-Unis > Politique et gouvernement > 1989-
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : political television spots
  • Method : the functional approach to political advertising
  • In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964
  • Nixon's return, 1968, 1972; after Watergate, 1976, 1980
  • Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996
  • George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012
  • Third-party candidate political TV spots : another choice
  • Other theories : issue ownership and functional federalism in political TV spots
  • Non-presidential and non-U.S. TV spots
  • Trends and contrasts of political television spots
  • Development of American political television spots
  • Conclusions and implications.

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