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A functional analysis of political television advertisements /

'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Benoit, William L.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Lanham, Maryland : Lexington Books, 2014.
Temas:	Since 1945 Advertising, Political > United States. Television in politics > United States. Political campaigns > United States. Presidents > United States > Election. Publicité politique > États-Unis. POLITICAL SCIENCE > Political Process > Elections. POLITICAL SCIENCE > Political Process > General. Advertising, Political Political campaigns Politics and government Presidents > Election Television in politics United States > Politics and government > 1945-1989. United States > Politics and government > 1989- États-Unis > Politique et gouvernement > 1945-1989. États-Unis > Politique et gouvernement > 1989- United States
Acceso en línea:	Texto completo

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