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A functional analysis of political television advertisements /
'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Maryland :
Lexington Books,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Benoit, William L. | |
| 245 | 1 | 2 | |a A functional analysis of political television advertisements / |c William L. Benoit. |
| 264 | 1 | |a Lanham, Maryland : |b Lexington Books, |c 2014. | |
| 300 | |a 1 online resource (viii, 239 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of American political television spots -- Conclusions and implications. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a 'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Television in politics |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Presidents |z United States |x Election. | |
| 651 | 0 | |a United States |x Politics and government |y 1945-1989. | |
| 651 | 0 | |a United States |x Politics and government |y 1989- | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement |y 1945-1989. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement |y 1989- | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Politics and government |2 fast | |
| 650 | 7 | |a Presidents |x Election |2 fast | |
| 650 | 7 | |a Television in politics |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 648 | 7 | |a Since 1945 |2 fast | |
| 758 | |i has work: |a A functional analysis of political television advertisements (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFW7mWHRBYfyYvDQjTbxtC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Benoit, William L. |t Functional analysis of political television advertisements |z 9780739188989 |w (DLC) 2013050730 |w (OCoLC)867013129 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1663932 |z Texto completo |
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