A functional analysis of political television advertisements /

'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Benoit, William L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Lexington Books, 2014.
Temas:
Since 1945
Advertising, Political > United States.
Television in politics > United States.
Political campaigns > United States.
Presidents > United States > Election.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Political campaigns
Politics and government
Presidents > Election
Television in politics
United States > Politics and government > 1945-1989.
United States > Politics and government > 1989-
États-Unis > Politique et gouvernement > 1945-1989.
États-Unis > Politique et gouvernement > 1989-
United States
Acceso en línea:Texto completo
Descripción
Sumario:'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.
Descripción Física:1 online resource (viii, 239 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780739188996
0739188992
1306569109
9781306569101

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